Halal tourism has grown almost twice as fast as the industry in recent years, with boutique hotels created to meet the needs of the millennial market.
Some hotels in the United Arab Emirates do not serve alcohol and halal food. They have separate gyms for men and women, women-only beaches and exclusively female staff to ensure their privacy. The establishments have prayer rooms, rooms designed for families, without noisy parties, without the possibility of gambling … to privilege a family experience.
The Muslim travel market is valued at $169 billion, not counting the Haj and other religious pilgrimages, and it accounted for about 12% of world market spending. Which makes it the second largest travel market in the world after China. And he’s not about to slow down. It is expected to account for 14% of global travel expenses by 2022.
According to a 2017 report of the Global Muslim Travel Index, the generation of millennials is the main driver of growth in the Muslim travel market. The main countries to provide services for halal tourists are mostly Muslim such as Malaysia, UAE, Turkey and Indonesia. In Europe, countries like Norway offer local products prepared according to the halal rules and have specific visits for Muslim tourists ever more numerous.
According to Coherent Market Insights, the MENA halal food market was valued at US$145.4 billion in 2017 and is projected to witness a CAGR of 10.4% over the forecast period (2018–2025)