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  • Brittany Aldean says husband Jason is 'always there' with advice as she builds venture of her own

Brittany Aldean says husband Jason is 'always there' with advice as she builds venture of her own

Brittany Aldean says husband Jason is 'always there' with advice as she builds venture of her own

Brittany Aldean says husband Jason is 'always there' with advice as she builds venture of her own

Brittany Aldean has been busy building a business of her own.


After spending more than a decade considering a venture in the beauty or fashion industry, the wife of country superstar Jason Aldean launched VADA, a fragrance brand inspired by someone close to her heart.


"My inspiration behind VADA itself, the name and everything was my grandmother," she told Fox News Digital.


"Louvada was her name, so I used a beautiful abbreviation for the name. And she was just all things beauty. And I feel like that's where I got everything from."


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Brittany explained that her grandmother placed great importance on how a person presented themselves, something she carried into adulthood.


Although she always envisioned starting a business in the fashion or beauty industry, it took years before she settled on fragrance.



"And so, after about over a decade of thinking about it, I landed on personal fragrance," she said.


Turning that idea into a business, however, proved more demanding than she anticipated.


"I think the personal investment in launching a business is massive," Brittany said. "I didn't really realize, and now it's really just the time frame of everything and how long things take if you really are passionate about something and a perfectionist like I am."


She spent more than two and a half years developing the brand before bringing her products to market.


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Brittany admitted that entering the fragrance industry was initially intimidating, particularly as she learned the technical side of developing scents.


"We've visited the labs where they make all the scents and everything, and I just feel like it's been such a learning experience," she said.



The personal connection to her grandmother extends beyond the company's name.


Brittany revealed that her signature best-selling fragrance, 1924, was named after the year Louvada was born.


Jason has also played a supportive role in Brittany's entrepreneurial journey.


Brittany revealed that she had turned to her husband for business advice earlier that same day while he was back home in Nashville caring for their children.



"It's funny, actually this morning I zoomed with him. He's in Nashville taking care of our babies and I just zoomed in with him and was asking him business questions," she told Fox News Digital.


She explained that Jason encouraged her ambitions long before VADA became a reality.


"From the beginning, he knew that I'm very independent. He knew I wanted to start something. He said, 'It'll come to you one day and when it does, you're gonna rock it,'" Brittany recalled.


Brittany also said that finding time for their marriage has become more challenging as their children have gotten older.


With school, sports and Jason's touring schedule, she said the couple makes an effort to prioritize date nights and time together.


"Spending quality time with each other, which I feel has been a challenge, but we make sure we do it," she said.


At home, Brittany said the couple has found a rhythm that

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