LaGuardia Airport AI hologram answers traveler questions

when you are rushing to a gate, hunting for baggage claim or trying to find a lounge before boarding. Now, LaGuardia Airport's Terminal B wants to make that all feel a little less stressful with a life-sized AI hologram named Bridget.

Bridget can hold a real conversation with you. She can answer questions about gates, shops, baggage claim and VIP lounges. She can also give you step-by-step directions using real-time terminal maps.

That could be a welcome change if you have ever wandered through an airport looking for what you need. The bigger question is whether you would actually want help from when a real person may be just a few steps away.

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Bridget is a hyper-realistic now located near the Terminal B Food Hall at LaGuardia Airport in New York. The technology comes from a collaboration between Proto, the hologram hardware company, and Holomedia's AI Concierge Wayfinder platform.

Together, the system lets travelers ask natural questions instead of searching through signs or tapping through an app.

Right now, Bridget speaks English and Spanish. More languages are expected later. The kiosk also includes on-screen subtitles, high-contrast displays and a physical interface positioned for wheelchair accessibility. LaGuardia Gateway Partners, which manages Terminal B, says more units are planned across both concourses.

LaGuardia Gateway Partners frames Bridget as extra help for travelers rather than a replacement for human workers. The idea is to support the guest experience team during busy periods, especially when staff members are already helping other passengers.

"At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality," said Suzette Noble, Chief Executive Officer of LaGuardia Gateway Partners. "The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey."

So, in other words, you can just walk up, ask where to go and get directions without digging through your phone.

Bridget can answer common airport questions that usually send travelers searching for a sign, Travelers can ask for directions to gates, shops, lounges and baggage claim. The system can also provide live mapping and step-by-step guidance around the terminal. 

In a company-provided video, Bridget guides a traveler to Gate 19 with turn-by-turn directions and then offers a QR code so the traveler can take the directions with them.

That could help during peak travel days, when lines get longer and airport workers have less time to answer the same questions over and over.

David Nussbaum, founder of Proto Hologram, says the technology extends human support rather than replacing it.

"Communication with humans will always be the best way to help travelers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors," said Nussbaum. "Proto Hologram and Holomedia's digital helpers can guide and advise travelers in ways that feel natural and intuitive."

LaGuardia isnt the only airport experimenting with AI holograms. Miami International Airport announced its own AI-powered holographic assistants about three weeks earlier. Miami's system includes four conversational AI holograms developed with Hypervsn, Satisfi Labs and Mappedin.

has been described as supporting 40 languages. It also connects with the airport's website chatbot and WhatsApp assistant. That